Tasty Takes

Mastering the Balance of Flavor and Texture in Muffins

Mastering the Balance of Flavor and Texture in ...

Good news, I received the new set of samples yesterday. There were two versions to taste. This typically happens. When the recipe developer is testing out her ideas, they might not...

Mastering the Balance of Flavor and Texture in ...

Good news, I received the new set of samples yesterday. There were two versions to taste. This typically happens. When the recipe developer is testing out her ideas, they might not...

The Final Touches: Adjusting Ingredients for the Ideal Muffin

The Final Touches: Adjusting Ingredients for th...

Last week was a fakeout. I really thought that change was going to do it. The only and final issue we’re trying to address is decreasing saturated fat. So last...

The Final Touches: Adjusting Ingredients for th...

Last week was a fakeout. I really thought that change was going to do it. The only and final issue we’re trying to address is decreasing saturated fat. So last...

Breaking into the $10B Muffin Market

Breaking into the $10B Muffin Market

Last week I applied for a pitch slam competition. Before we get too excited, I’m not expecting to be accepted. I had to apply in the “$1 million and under...

Breaking into the $10B Muffin Market

Last week I applied for a pitch slam competition. Before we get too excited, I’m not expecting to be accepted. I had to apply in the “$1 million and under...

Female Founder Support Networks: How Connecting with Others Fuels My Business

Female Founder Support Networks: How Connecting...

While I’m in limbo, there’s one thing that’s helped me get through this period. Engaging with others.  Starting a business on your own can be lonely. Even though I’m working with freelancers...

Female Founder Support Networks: How Connecting...

While I’m in limbo, there’s one thing that’s helped me get through this period. Engaging with others.  Starting a business on your own can be lonely. Even though I’m working with freelancers...

Staying True to the Vision

Staying True to the Vision

We're back to the hard part. Waiting for ingredients to ship. Waiting for the recipe developer to start on the samples. Waiting to receive the next round of samples.    I’ve been in...

Staying True to the Vision

We're back to the hard part. Waiting for ingredients to ship. Waiting for the recipe developer to start on the samples. Waiting to receive the next round of samples.    I’ve been in...

Building a Business in Public: The Highs and Lows of Recipe Development

Building a Business in Public: The Highs and Lo...

When you’re building a business in public, it’s really exciting to share the positive moments that propel the business forward. On the flip side, it’s not as easy to share...

Building a Business in Public: The Highs and Lo...

When you’re building a business in public, it’s really exciting to share the positive moments that propel the business forward. On the flip side, it’s not as easy to share...