Slow Wins and Eggstra Challenges: Building Minky Muffins

Remember last week when we talked about making daily progress and setting reachable goals? Focusing on just a few key tasks each day—if that—forces me to zero in on what actually moves Minky Muffins forward. I’ve got to admit, it’s paying off. In the coming weeks, we’ve got some exciting news brewing about our blueberry mini muffins—I can’t wait to spill the details! Everything I hustled on late last year is starting to bloom, even if the day-to-day feels like a slow churn.

Navigating Small Business Challenges

Running this gig feels like it’s moving fast and slow all at once. When we’re knee-deep in small business challenges—like the bird flu mess we’re tackling now—it’s a slog. I’m picky about eggs for our high-protein muffins, and with shortages driving prices through the roof, finding the right supply is eggs-tra tricky (sorry, I had to!). Eggs are a core ingredient in our healthy snacks, so this isn’t just a hiccup—it’s a scramble. But these curveballs? They’re par for the course in the food business.

Milestones That Keep Us Grooving

Then there are the wins that make it feel like we’re flying. Sending blueberry mini muffin samples to industry experts and getting thumbs-ups? Huge. It’s proof we’re on the right track with our entrepreneurial journey. These next few months are make-or-break—showing if we can thrive in this cutthroat market. Lucky for us, Millennials and Gen Z are all about healthier options like our high-protein muffins, especially as they grow families and feed more little mouths.

The Demand for Better-for-You Snacks

Research, chats, and customer vibes all say the same thing: folks want healthy snacks like our mini muffins—tasty, filling, and family-friendly. But that doesn’t guarantee a slam dunk. Better-for-you means premium ingredients, and those eat into the food industry’s razor-thin margins. So, we’re kicking off the year by rethinking every cost—kitchen space, equipment, ingredients, packaging, the works. Last year was about figuring out how to make blueberry mini muffins and get them to you; now, it’s about steady monthly volumes.

Scaling Up, Step by Step

I’ll confess—I’m still grabbing some stuff from Costco because the prices and quantities fit our current scale. But it’s time to level up. We’re eyeing 10x the flour we buy today and bigger packaging orders to drop per-unit costs. Last year’s test-and-see approach kept waste low and changes quick, but it wasn’t cheap. Now, we’re tightening the belt, chasing profitability one step at a time. My mantra? Just keep baking, just keep baking—and good things tend to happen.

Hungry for our high-protein muffins? Snag some blueberry mini muffins today.