A basket full of Minky Muffins at the checkout counter of a store

Shaping the Future of Minky Muffins Distribution

As we plan our growth strategy for the upcoming year, we're focusing on one crucial question: Where do you want to find your favorite protein-packed mini muffins?

Your Shopping Habits Matter

We're exploring various retail channels to meet you where you shop:

  • Local retailers and mom-and-pop shops
  • National grocery chains
  • E-commerce platforms (Amazon, Instagram, TikTok)
  • Direct-to-consumer website

Understanding the CPG Retail Landscape

The path to retail shelves isn't as straightforward as stocking products. Here's an insider look at the journey of a CPG (Consumer Packaged Goods) brand:

Timeline Reality Check

A recent success story from an Illinois-based chain reveals the typical timeline: one full year from initial conversation to shelf placement.

The Distribution Chain

The retail journey involves multiple stakeholders:

  • Retailers requesting significant wholesale discounts
  • Distributors taking margin cuts and adding fees
  • Brokers specializing in retail relationships
  • Packaging and logistics partners

Navigating Challenges as a Small Business

Financial Considerations

The food industry presents unique challenges for small businesses:

  • Capital-intensive operations
  • Complex margin management
  • Multiple stakeholder costs
  • Upfront investment requirements

The Reality of CPG Business

Understanding why many CPG companies face challenges within their first two years comes down to:

  • Maintaining healthy margins
  • Managing cash flow
  • Strategic risk-taking
  • Adapting to market demands

What Keeps Us Going: Customer Impact

Despite the industry challenges, our customers' experiences fuel our mission. Your feedback matters:

"These muffins got me through the week."

"I love that I can give them to my toddler for a quick breakfast."

"These were exactly what I needed when I was busy at work all day!"

Share Your Voice

Help shape our distribution strategy! Where would you like to see Minky Muffins? Share your preferred shopping destinations – whether it's your local health food store, favorite supermarket chain, or preferred online platform.

Get Involved

Send us your suggestions through:

  • Email responses
  • Social media messages
  • Website contact form

Your input directly influences our growth strategy and helps us bring better-for-you snacks to more convenient locations.

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