Reviews, Retail, and a Roadmap for Growth

The past few weeks at Minky Muffins have been a whirlwind of activity. From fulfilling a surge of launch orders to working on expanding into retail, there’s been no shortage of exciting developments. But first, I have a quick favor to ask:

Help Us Grow: Share Your Feedback

If you’ve tried our muffins and enjoyed them, I’d love for you to leave a review. You’ll receive an email a few days after your delivery prompting you to share your thoughts. Reviews are critical in helping us reach more customers and build Minky Muffins into a trusted brand.

Didn’t love the muffins or have suggestions? No problem! I’d also appreciate it if you could fill out our anonymous survey. Your honest feedback will help improve our next batches as we continue refining our recipe.

Catching Up on Orders: The Kitchen Hustle

We’re finally caught up on orders after a launch that far exceeded expectations. It’s been a blur of long days in the kitchen, packaging boxes, and delivering muffins. The silver lining? Each batch of muffins has gotten better. With the introduction of olive oil into the recipe, the feedback has been overwhelmingly positive.

As soon as our new packaging arrives next week, all orders will ship with this updated formula. For those who’ve already tried it—thank you for your kind words!

Next Steps: Retail Expansion and Mentorship

With orders under control, it’s time to shift focus to sales and marketing. The next big milestone? Getting Minky Muffins into our first retail location. This will pave the way for expanding into more physical stores.

I’m also thrilled to be part of a mentorship program for food and beverage founders. My mentor is an experienced professional in the food industry who specializes in pitching consumer packaged goods (CPG) to retailers. Over the next few months, she’ll help me refine Minky Muffins’ brand positioning and develop a compelling pitch for retailers.

The Road to Retail Success

Breaking into retail is a challenge, but it’s one I’m ready to tackle. I’ve been attending webinars with retail buyers and studying the strategies of successful founders. Getting on store shelves is just the first step—it’s essential to keep products moving to maintain shelf space.

With the help of my mentor and continued hard work, I’m optimistic about the journey ahead.

Saying Yes to Opportunities

If there’s one thing I’ve learned, it’s the power of saying yes to new opportunities. From joining an incubator program to participating in networking events, each experience has helped Minky Muffins grow.

Right now, the priority is spreading the word about our brand and ensuring we’re ready for the next phase of growth. Stay tuned for more updates as we continue on this exciting journey.