Muffin Mania Takes Over: Chicago, You’re the Real MVP

Chicago’s Muffin Fam Brings the Heat

Shout out to the Chicago muffin fam—you showed up like champs last week! Thanks to you, Minky Muffins stormed into Foxtrot and sold out multiple locations faster than I can say “muffin mania.” Half the stores have already reordered, upping their order sizes from last week, and get this: it all happened in under seven days! You’re the secret ingredient here, pouring unreal love into our Foxtrot launch. I’m still buzzing from your social media comments, those 8 a.m. pics on announcement day, and the thrill of spotting our healthy mini muffins on shelves next to heavy hitters like Tate’s Cookies, DAVID protein bars, Deux donut holes, Unreal Snacks, and GoMacro bars. Our little muffins, holding their own, I could tear up just picturing it.

A High Worth Chasing

Honestly, it’s a high I didn’t know existed, and one I’d love to feel again. Lately, I’ve been hustling through the daily grind to keep this business rolling for people like me who crave healthy mini muffins for themselves and/or their kids. I was pumped to launch at Foxtrot, but it didn’t fully hit me until you reacted. Seeing our muffins nestled between those iconic brands? That’s when it sank in: we’re building something special here. It’s not just about baking—it’s about creating on-the-go snacks that fit into busy lives and make a mark.

Dallas, Want In on the Foxtrot Muffins Action?

To our Dallas friends—feeling a little muffin FOMO? Do what my friend Kelsey did: slide into Foxtrot’s DMs and ask when Minky Muffins are Texas-bound! Let’s make it happen. Your voices can push our healthy mini muffins into new cities, and I’m all ears for where you want us next.

Scaling Up Healthy Mini Muffins

Now, here’s the dilemma I’ve been anxiously dreaming of: how are we going to bake that many muffins? It’s the best kind of problem. Retail orders are climbing, direct-to-consumer fans keep us busy, and I’m determined to keep every crumbly bite of these healthy snacks coming your way. From Foxtrot shelves to your doorstep, we’re in growth mode and loving it.

A Sprinkle of News: Social Media Help Wanted

One last sprinkle of news: I’m on the hunt for a social media manager. The amazing woman I’ve been working with has to step back (her day job’s calling), so if you know someone with food and beverage experience who’d vibe with Minky, especially as we gear up for the Chicago farmers market, please send them my way! We’ve got big plans, from new flavors to market debuts, and I need a pro to help shout it from the rooftops.

Swing by Foxtrot for a bag of blueberry mini muffins, or snag more online here. Let’s keep the muffin mania rolling!