Bag of Minky Muffins on the streets of New York City held in someone's hand

Gratitude at Minky Muffins

A behind-the-scenes look at our holiday updates and business growth

Black Friday Excitement: Muffins Get a Makeover

For all our fellow retail and e-commerce enthusiasts, we know this isn't just another short week – it's Black Friday week! And we have some exciting news to share.

What's New This Holiday Season?

This Friday marks more than just a big shopping day. We're introducing a thoughtfully redesigned version of our beloved mini muffins, crafted directly from customer and industry feedback.

The Big Changes:

  1. Smaller Size, Smarter Design
    • Customers told us they often eat 1-2 muffins and save the rest
    • We've adjusted the size to make our muffins more convenient
    • No, this isn't shrinkflation – this is customer-driven innovation!
  2. Nutrition Improvements
    • Still packing 10 grams of protein per bag
    • Calories reduced from 310 to 250 per bag
    • Enhanced texture and density based on real customer insights

Black Friday Special: Don't Miss Our Discount!

Keep your eyes peeled for our special Black Friday pricing. It's our way of saying thank you for your continued support and excitement.

Growing Pains and Gains: A Founder's Perspective

Welcoming Our New Baker

This week marks a significant milestone – our baker has passed their test and is joining the Minky Muffins team!

The Challenge of Scaling a Business

As a founder, letting go of certain tasks isn't easy. This business is my baby, and I've been deeply involved in every aspect. But I've learned an crucial lesson: growth requires delegation.

Key Insights:

  • Scaling requires bringing in additional support
  • Balancing operations and business growth is crucial
  • It's okay (and necessary) to build a team

A Moment of Gratitude

As we approach Thanksgiving, reflection comes naturally. This year, my gratitude is overwhelming – and it's all because of you.

Thank You to Our Community

Your support means everything:

  • Opening our emails
  • Trying our muffins
  • Engaging with us on social media
  • Providing invaluable feedback

Looking Ahead

We're not just selling muffins; we're building a community of health-conscious, flavor-loving snack enthusiasts. Our journey is just beginning, and we're excited to have you along for the ride.

Wishing you a wonderful Thanksgiving filled with joy, love, and of course, delicious snacks!

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