From Mom Life to Healthy Mini Muffins: We're Back

A Turning Point for Minky Muffins in 2025

This week marks a turning point for Minky Muffins in 2025. My daughter recently started a mix of daycare and family care, which feels significant for both my family and my mini muffin business. I try not to overdo the parenting talk on this blog, but this milestone has shifted things. Since her mid-December arrival, we’ve been operating Minky at a slower pace, my mind hasn’t been 100% focused on baking healthy snacks. Being a self-employed solo founder means no maternity leave, so every day was filled with feeding, watching, and caring for my little one while my husband and I teamed up on parental duties like cooking, cleaning, and walking the dog. I squeezed in work on Minky Muffins as much as I could.

Support from Family

My parents, in-laws, and grandma have been a huge help since she was born, spending time with her while I slipped away between feedings to bake or deliver mini muffins. I leaned on every local family member who offered support, shout out to my aunt, who watched my baby so I could drop off our on-the-go snacks at every Foxtrot location in Chicago. The focus was on keeping Minky Muffins going while adding some growth, albeit slowly due to life as a new mom.

Lessons from a Working Mom

I’m so lucky to have worked with my aunt, a pro who grew and sold two consulting businesses and is now on her third venture, helping female founders launch and scale their dreams (check them out here). She’s been a working mom for over twenty years, and I’ve watched her juggle family and career since her first kid. She’ll tell you it wasn’t easy and came with sacrifices, but she credits living near family for making it work. Now in their early twenties, her four kids have grown into some of the best people I know—smart, driven, and carving successful paths in their own fields. She’s the ultimate example of growing a close-knit family with big career goals, inspiring moms like me.

Sales Drive for Mini Muffins Growth

On the business side, she’s taught me so much about running Minky Muffins. One key takeaway: sales are the lifeblood of any business—they keep the lights on and fuel growth for our healthy mini muffins. In her consulting world, half the revenue was ongoing, retainer-based, and half was short-term, project-based work. Projects end, so we were always forecasting how many clients and projects to grow each quarter. Now, as a Millennial mom running my own company, I’m following her lead. Even in low-growth mode, I planned ahead in January to boost sales for April.

Big Wins for On-the-Go Snacks in April

Luckily, we secured a spot on the shelf at Foxtrot with our blueberry mini muffins. We also snagged a booth at the Wheaton Farmers Market, where we’ll meet new and loyal customers in real life, and we’re set to launch more flavors and start a new shelf life study over the next few months. Thankfully, we found a new kitchen to keep baking and fulfilling orders. A low-growth mindset kept us steady when life demanded it, but now, WE’RE BACK. As we hit Q2, it’s the perfect time to ramp up Minky Muffins.

What’s Next for Our Healthy Snacks

April is a HUGE month for us! At the end of the month, we’re debuting at our first farmers market, and in a few weeks, we’re launching a second flavor of our healthy kids snacks. Swing by Foxtrot or Wildflower for a bag of blueberry mini muffins, or snag more of these on-the-go snacks on our website.