A Year of Growth: Building the Future of Mini Muffins
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From perfecting our protein-packed recipe to launching in our first retail location, 2024 has been transformative for Minky Muffins. Let's look back at the key moments that shaped our better-for-you snack brand.
Early 2024: Perfecting the Recipe
January - April
These months were dedicated to product development, testing countless iterations until we achieved the perfect balance of taste, texture, and nutrition in our protein mini muffins.
Building the Brand
May - June
- Launched our distinctive branding and packaging design
- Transitioned Minky Muffins from side project to full-time venture
- Established our unique position in the healthy snack market
Pivotal Decisions
July
A trial run with a manufacturer proved to be a turning point. Sometimes the hardest decisions lead to the best outcomes - choosing not to proceed with a manufacturer that wasn't the right fit ultimately strengthened our commitment to quality.
Foundation Building
August
- Secured our commercial kitchen space
- Joined The Hatchery incubator program
- Partnered with food scientists to enhance our formula
The Grand Launch
September - October
Our official launch exceeded expectations, marking the beginning of Minky Muffins' journey to revolutionize better-for-you baked goods. The overwhelming support from our community proved that there's a real appetite for healthier, protein-rich mini muffins.
Expansion & Innovation
November - December
- Enhanced our formula with expert food scientist input
- Launched in our first retail location
- Expanded our team with key hires
- Developed exciting new flavors for 2025
Looking Ahead: 2025 Vision
This year established our foundation:
- Product excellence
- Market positioning
- Brand identity
Next year focuses on scaling our impact and bringing better-for-you snacks to more customers.
Holiday Shopping Made Easy
Our protein-packed mini muffins make perfect:
- Stocking stuffers
- Pre-holiday meal snacks
- Healthy treat alternatives
Shop Now
Ready to try our protein-packed mini muffins? Order our bestselling Blueberry Mini Muffins today!
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