Retail Launch, Recipe Improvements, and Transparency

We’re thrilled to share some exciting updates at Minky Snacks! From our first retail partnership to improvements in our muffin recipe, it’s been a whirlwind of progress. Let’s dive in!

Minky Snacks Is Now in Wildflower Mercantile!

We’re officially on shelves! Minky Snacks is now available at Wildflower Mercantile, a charming boutique in downtown Wheaton. If you haven’t visited yet, it’s a must-see spot featuring:

• Home decor
• Jewelry
• Clothing
• Fun gifts
• Snacks and beverages

We’re especially proud to be partnering with this local, woman-owned business. For our customers near Wheaton, there’s now a free in-store pickup option. If you live within 7 miles of Wildflower, you can select in-store pickup during checkout, and we’ll notify you when your muffins are ready!

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Introducing the New Muffin Formula

We’re always looking for ways to improve, and we’ve made a small but impactful change to our muffin recipe. Moving forward, we’ve swapped coconut oil for olive oil in our muffins. Here’s why this change is a game-changer:

• Enhanced moisture and texture
• Reduced saturated fat

Customer feedback on this updated formula has been overwhelmingly positive. We’re excited for you to try it! Plus, our new packaging—arriving this week—will reflect this updated ingredient list.

Transparency in Nutrition Labels

At Minky Snacks, transparency is a core value. Over the past year, we’ve worked closely with recipe developers, food scientists, and regulatory specialists to ensure our muffins meet both our high standards and the FDA’s guidelines.

One key topic we’ve tackled is the categorization of added sugars. Our muffins are sweetened exclusively with:

• Date sugar (ground dates)
• Date syrup (dates + water)
• Honey

While honey is clearly an added sugar under FDA guidelines, the classification of date-based sweeteners has been less straightforward. After consulting with experts, we’ve decided to list date sugar and date syrup as added sugars on our nutrition label.

Putting Sugar in Perspective

Our muffins now show 15g of added sugars per 4 muffins on the updated label. To give you some context:

• 2 dates = 27g of sugar
• 1 tbsp of honey = 17g of sugar
• 1 honeycrisp apple = 25g of sugar
• 1 medium banana = 14g of sugar
• 1 cup of blueberries = 15g of sugar

The key isn’t just the amount of sugar—it’s the source. All our sweeteners come from natural, whole food ingredients, and our recipe remains true to our mission of providing healthy, recognizable snacks.

Why Transparency Matters

We believe in being upfront with our customers. Our goal has always been to create snacks with real ingredients that you can trust. Navigating FDA guidelines and nutrition labeling can be complex, but we’re committed to getting it right and keeping you informed every step of the way.

Thank You for Your Support

We couldn’t have reached these milestones without you! From the launch of our muffins to refining our recipe and expanding into retail, your support has been invaluable. Thank you for sticking with us through the ups and downs of building a food business.

Stay tuned for more updates as we continue to grow and improve. We can’t wait for you to experience the next chapter of Minky Snacks!